VF Corp. Taps Company Vet Kevin Bailey as Vans Global Brand President – Footwear News

Vans has a brand new world model president — and it’s somebody who’s a well-recognized face.

VF Corp. introduced late Thursday that Kevin Bailey will assume the worldwide model president. The corporate stated he’ll report back to VF chairman, president and CEO Steve Rendle, and can serve on the agency’s government management group.

Bailey will succeed Doug Palladini, who has been the worldwide model president of Vans since 2016.

Bailey has a prolonged historical past with Vans. When the heritage skate model was acquired by VF in 2004, he was the VP of retail. From t., Bailey was appointed to the position of president, a place he would maintain from 2009 to 2016. VF stated beneath his management, Vans income greater than doubled to $2.2 billion.

The exec has held a number of management posts throughout his 17-year profession at VF, most lately serving as the corporate’s president of Asia-Pacific Area and Rising Manufacturers. He was answerable for its Asia-Pacific regional platform within the position, in addition to the corporate’s Rising Manufacturers platform, with accountability for Altra, JanSport and Smartwool. Earlier than his most up-to-date position, Bailey was the president of VF’s Motion Sports activities Coalition, in addition to its Canada, Mexico and Central/South America companies.

“Kevin brings a deep degree of data and understanding of the Vans model, its shopper and the worldwide enterprise to this position,” Rendle stated in an announcement. “He’ll work intently with the Vans management group and our enterprise capabilities as we deal with re-energizing the model’s world development.”

VF Corp. reported its fiscal Q3 earnings in late January, and revealed income development of twenty-two% to $3.6 billion. Particularly for Vans, VF reported the model skilled an 8% income improve. Throughout the earnings name, Rendle stated this improve represented “modest development relative to pre-pandemic ranges.”

Regardless of the admitted lukewarm efficiency, Rendle stated Vans is concentrated on the three drivers: China, a market Bailey targeted on in his earlier position, classics footwear and model warmth.

The exec additionally supplied an encouraging outlook: “Vans has an extended historical past of success with a wealthy heritage and powerful model fairness. I’m assured t. is an extended runway forward for future development.”