The marketing campaign for the collaboration exhibits bomber jackets, sweatpants, long-sleeved T-shirts and hats. They assortment is full with co-branding together with the AWGE and Mercedes Benz logos.
“As Pacsun’s visitor inventive director, Rocky has introduced unbelievable alternatives for surprising model collaborations,” mentioned Brie Olson, Pacsun president. “Via this partnership, we’re capable of attain one other viewers of shoppers and convey Mercedes followers into the Pacsun Group.”
That is the fourth undertaking for A$AP Rocky and Pacsun, which incorporates earlier collaborations with Vans.
“I’ve been working with Mercedes since 2016, so the launch of this partnership of collaborative product is a proud second for me. To have the ability to incorporate my relationship with Mercedes and my partnership my with Pacsun to launch choose gadgets from the primary drop, echoes my authentic sentiments of making premium merchandise based mostly off my love for nostalgia and heritage manufacturers which are accessible at completely different worth factors,” mentioned Rocky.
“Rocky is a visionary. He harnesses his ardour for style and streetwear within the ideation of all of his collections, and it’s cool to see one other model of his come to life with the launch of AWGE x Mercedes,” mentioned Richard Cox, VP of males’s merchandising at Pacsun.
AWGE x Mercedes may be ordered solely at Pacsun.com and AWGE.com and will probably be out there in Pacsun shops in Could.