Lomow joins the New York-based athletic retailer from Hasbro, w. she most just lately served as president of branded leisure. She brings over 25 years of expertise throughout client merchandise, leisure, and licensing, Foot Locker mentioned in an announcement on Monday.
Lomow will report on to Frank Bracken, EVP and COO, and can oversee Foot Locker’s world model portfolio and working divisions throughout North America, EMEA, and APAC. The retailer mentioned Lomow will work carefully as a part of the chief crew to advance Foot Locker’s long-term methods to place the corporate for continued innovation, progress, and profitability.
“As we glance in the direction of the long run and our function to encourage and empower youth tradition, Samantha’s contemporary perspective and expertise will additional speed up our consumer-led methods and the event of our omnichannel worth proposition,” mentioned Bracken in an announcement. “She’s an incredible addition to our dynamic and various management crew – with eager perception and a progress mindset that enhances our already high-performing operation.”
“I’m thrilled to hitch the Foot Locker crew to guide their sturdy world retail portfolio,” added Lomow. “I sit up for working carefully with Frank and the remainder of the management crew to assist form the corporate’s future in its subsequent stage of progress. Collectively, we’re dedicated to main a daring agenda throughout our firm’s model portfolio with modern merchandise and immersive experiences for customers.”
This information comes as Foot Locker introduced plans final month to additional diversify its product combine as its Nike providing shrinks. The footwear retailer mentioned in February that Nike’s “accelerated strategic shift to DTC” has impacted what merchandise the retailer will be capable to supply and promote in its shops. As a part of this shift, Foot Locker mentioned no single vendor will characterize greater than 55% of whole provider spend, down from 65% final yr. Foot Locker additionally posted a downward outlook for 2022, throughout which it anticipates gross sales falling between 4% and 6% and same-store gross sales falling by 8% to 10%.