With over twenty years in footwear on his résumé, 17 years spent at Adidas and 10 of these working with leisure’s largest names, Wexler has seen sneaker tradition develop from a connoisseur’s pastime to a full-fledged mainstream phenomenon. Now, after serving as common supervisor of Ye’s flourishing Yeezy model for a 12 months after which spending one other 12 months and a half at Shopify serving to set up the e-commerce platform’s personal creator and influencer program, Wexler’s shifting on to what he sees as the subsequent place to make an impression in collector tradition.
Wexler is now the chief director at Fanatics Collectibles w. he’ll be specializing in “collaborations and partnerships throughout the tradition enterprise” on the not too long ago launched Zerocool. Working alongside Fanatics Collectibles co-founder and chief imaginative and prescient officer Josh Luber, Wexler and the previous StockX CEO will look to develop the Zerocool buying and selling card model which focuses on popular culture, artwork, and leisure as an alternative of conventional sports activities playing cards.
The resurgence of buying and selling playing cards isn’t a brand new factor. The already effervescent market (StockX formally added buying and selling playing cards in 2019) was intensified by the pandemic, and it wasn’t lengthy earlier than individuals had been shopping for, reselling, and recording movies of themselves unboxing playing cards the identical method one would a pair of sneakers. And the development isn’t displaying any indicators of slowing down—even Drake is getting in on the motion.
We caught up with Wexler over Zoom to seek out out why this new position made sense, how he’s been capable of put together for it by the use of his earlier work within the sneaker trade, what his shoe assortment is trying like as of late, and the potential for a Yeezy buying and selling card. The dialog, frivolously edited for readability, seems beneath.