Christopher Raeburn is taking a step again at Timberland.
The British designer mentioned on Thursday that he’ll transition from his international artistic director function on the outside model to the place of collaborator at massive. Raeburn introduced this information in a word on his LinkedIn profile on Thursday.
“Because the world continues to evolve, so do I,” Raeburn wrote. “4 years in the past, I used to be given the chance to hitch forces with Timberland – a model I’ve lengthy admired for its sturdy values, progressive spirit and authenticity in each merchandise and enterprise practices.”
“As international artistic director I’ve been so pleased with the work we’ve achieved throughout the model, and it’s been humbling to work alongside such a proficient staff to push the boundaries of eco-innovation and product design,” he continued. “Collaboration has been on the centre (of) all of it, with initiatives like Assemble 10061, the Tommy x Timberland capsule, and naturally Earthkeepers by Ræburn – a group of responsibly-designed, progressively styled merchandise that I couldn’t be prouder of.”
In an announcement to FN, a consultant of Timberland mentioned that the corporate has “loved a terrific relationship” with Raeburn over the previous 4 years and is worked up to proceed its journey along with him in his new function. Timberland famous that Raeburn will proceed to lend his artistic imaginative and prescient to its Earthkeepers platform and be part of a roster of collaborators who “will push the boundaries of the model.”
Timberland additionally instructed FN that this transition was made attainable by bolstering its inner design and innovation capabilities over the past 4 years beneath the management of Chris McGrath in footwear and Nick Barber in attire.
“Central to this enlargement is our superior ideas and power (ACE) staff, digital product creation staff, and new in-house maker house known as The Shed, w. our designers and builders can collaborate and convey new ideas to life in a matter of days,” Timberland added.
Raeburn first joined Timberland as international artistic director in Oct. 2018 after first collaborating with the outside model on a world attire capsule assortment that debuted earlier that very same yr at London Trend Week. On the time of the announcement, Timberland mentioned that Raeburn would companion with its international product, advertising, and innovation groups to “ship a forward-thinking feel and appear that pushes design boundaries whereas honoring the model’s outside heritage throughout footwear, attire and equipment.”
In his word on Thursday, Raeburn added that he’s “thrilled” to hold on his work at Timberland on this new capability and can proceed to “champion Earthkeepers by Ræburn because the pathfinder for the model.”
“We’ll have a brand new assortment coming quickly that’s steeped in progressive design and eco-innovation,” he wrote. “We’ve additionally bought wonderful new collaborations on the horizon, and a few thrilling work main as much as Timberland’s fiftieth anniversary subsequent yr.”