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Dua Lipa is the face of Puma’s new advert marketing campaign for its “Mayze Leather-based Pop” sneaker.
In pictures launched at this time, the British pop star, who signed on to collaborate with the German sportswear model in 2020, may be seen modeling the chunky platform silhouette whereas casually posing on a black leather-based sofa. The pictures present Lipa sporting a lavender cropped tank prime and grey high-waisted trousers with the brand new “Mayze” colorway, which includes a white basis and hits of sunshine inexperienced, pink and blue.
The brand new pastel-accented colorway, which is ready atop a stacked rubber midsole, retails for $90. The “Levitating” hitmaker was additionally not too long ago featured within the sportswear Big’s “She Strikes Us” marketing campaign celebrating girls in sports activities and tradition.
Furthermore, in December 2021, the entertainer launched her first official collaboration with Puma, a ’90s-inspired capsule assortment. The limited-edition assortment included Lipa’s personal model of the Puma “Mayze” sneaker, achieved in black leather-based with an iridescent butterfly motif on the tongue.
Steph into chunky sneakers for spring.
To Purchase: Puma Mayze Leather-based Pop Ladies’s Sneaker, $90; Urbanoutfitters.com