REI’s Vivienne Long Gives Leadership & Career Advice – Footwear News-NEWS SNEAKERS

As a part of FN’s annual Ladies in Energy difficulty, we requested greater than 15 footwear execs who’ve stepped into distinguished new roles this yr to speak about overcoming obstacles and their recommendation for the following technology.

Vivienne Lengthy was promoted to REI’s chief advertising officer late final yr after beforehand serving as VP of selling since July 2019. Previous to REI, Lengthy was an adjunct school member at College of Washington and held a number of management positions at Starbucks, The Clorox Firm, and Microsoft.

Right here, Lengthy discusses how she overcame a profession barrier, not holding your self again, and why mentors are vital.

My management mantra:

“In my new function, I consider it will likely be much more vital to be visionary and revolutionary, whereas staying true to our core mission and objective. Guaranteeing the model is related to the following technology of REI members and prospects is prime of thoughts. Staying true to our objective means we should continually distill and talk the essence of the model and mission in every part we do, whereas additionally being cautious to not overcomplicate issues.”

My greatest alternative and largest problem:

“Our greatest alternative and problem is to include know-how to construct one-to-one relationships with our members. Whereas doing this, we should additionally be certain that an genuine, human relationship with our prospects is entrance and heart as we allow all individuals to take pleasure in time outdoors.”

Essentially the most vital profession barrier I’ve confronted and the way I overcame it:

“Working laborious is a key ingredient to persevering with to progress in a single’s profession progress nevertheless it isn’t enough.  It’s essential for ladies, particularly girls of shade, to have mentors all through their careers to determine essential abilities and behaviors, and to navigate challenges at work. I’ve realized that smooth abilities reminiscent of resilience, flexibility, and vulnerability are as essential as laborious abilities. I’ve realized that you simply don’t need to have a sure management fashion to achieve success, however you do want to point out outcomes, to construct work relationships, be keen to tackle totally different assignments, and to advocate for your self and what you need in your profession.”

Recommendation for ladies beginning out of their careers:

“Early in my profession, I had questions on having the ability to juggle having a household, being a fantastic mom, and doing nicely in my profession at a senior stage. I believe I realized that girls don’t need to make trade-offs and select anybody over the opposite. It’s vital to not maintain your self again and work out steadiness as early in your profession as doable. In actual fact, being a fantastic mom and working a family means being empathetic, nurturing, and understanding, and studying to prioritize, which additionally makes you more practical at work.”

The chief who has had essentially the most influence on me and why:

“As a director at Starbucks, Annie Younger-Scrivner acknowledged my potential, mentored me, and gave me precious alternatives to study and present my management. It’s essential to have somebody at a senior stage find time for you, coach you, and offer you suggestions. I do know I might not be at this stage if it weren’t for her funding in me. Ladies can vastly profit from each female and male function fashions and those that can provide them recommendation, particularly at inflection factors of their careers.”


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